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We all sell to different buyers in different industries. And they all have different pain points and use a different vocabulary (an engineer’s vocabulary is different than a salesperson’s, for example). But all those buyers have one thing in common: they are people. People like you and me all have feelings, emotions, and desires. And they all want to know what your product will do for them. Will it make them happier? More fulfilled? More successful? Will it make them more money? Get them a promotion? In this 20-minute Drift Insider video, DigitialMarketer.com co-founder & CEO Ryan Deiss shares his “Before and After Grid” — a dead simple copywriting strategy that will help you write irresistible copy that will have dream customers leaving your competitors and beating a path to your door (even if you don’t consider yourself a copywriter). Watch it and you’ll see why this might be the only copywriting framework you’ll ever need.
Ryan will take you through a series of questions to uncover what customers might have before using your product and after.
Ryan will show you the power of tapping into the emotional state and what customers feel before and after using your product.
Ryan dives into how you can use the average day of a typical customer to your advantage in your sales & marketing copy.
Can your product give customers more status? Or elevate their status? Ryan will show you why status is one of the most important levers you have to use in your copywriting (and exactly how to do it).
There’s a superhero and a villain in everything if you can get creative. Ryan will help you unlock the good vs. evil part of your story (and show you how to use it to your advantage).