Strategic insights you can use now from 35 of today’s most influential industry leaders
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From individual contributors to CMOs, everyone working in marketing today faces the same underlying challenge: The Marketing Landscape is changing, and it's changing fast.
These days, you can’t differentiate yourself from the competition on product or price alone, because ultimately, those are things that your competitors can copy. Your brand, on the other hand, is something your competitors can’t copy.
Building a brand and growing a business requires the careful planning and directing of a variety of marketing activities. That’s why it’s essential that you develop a cohesive marketing strategy.
Marketing is a team sport, and everyone at your company who interacts with leads and customers plays a role.
Once you have a marketing process up and running that’s producing leads and creating real revenue opportunities for your sales team, you might be tempted to think that the marketing team’s job is finished. But now it's time to optimize your channels.
If your marketing team isn’t investing in video and using it regularly to communicate and share ideas with prospective customers, you’re missing out.
For too many companies, their buying process has become cold, impersonal, and way more painful for the buyer than it needs to be. The fix? Make business actually feel personal again with conversational marketing.
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