Why You Don’t Need HTML For Your Marketing Emails

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I don’t know about you, but every day I receive hundreds of emails. I just want to start by saying — this is not an “email is dead” post. In fact, email marketing is alive and well. As we saw in our State of Conversational Marketing, email isn’t just sticking around — it’s growing. It’s […]
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The Step-by-Step Guide to Solving Your Landing Page Problems

One of my favorite marketing quotes is from Peep Laja of CXL. He wrote, “Other people’s A/B tests are other people’s solutions to other people’s problems. Your website has specific problems, not generic problems.” This has always framed how I approach conversion rate optimization (CRO), especially landing page optimization. Other people’s landing pages are other […]
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Here’s How Drift Customers Booked Over A Half Million Meetings (And Three Plays You Can Swipe To Book More Meetings Before 2019 Is Over)

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Try this. Go into your inbox and look at the most recent cold email you got from a salesperson. What’s the CTA? Probably something like: “Can we book 15 minutes to chat?” And regardless of how you feel about that approach, you get why they’re asking for a meeting. Because meetings are how we get […]
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