12 Conversational Email Templates That Will Help You Increase Your Conversion Rate (& Send Emails People Actually Want To Open)

Free conversational email templates

For years, marketers have been using email as a bullhorn. They’ve been blasting out impersonal ads and promotions to anyone who will listen and cluttering up inboxes in the process. But here’s the thing about email… You checked yours this morning, right? And we’re guessing you’re probably going to check it again later today. Meanwhile, […]
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These Are The 3 Trends That Will Transform Marketing In 2020

The Trends: Deliver a Superior Customer Experience Focus on Digital Transformation Go Beyond the Present with Future-Planning “It’s the most difficult to get right.” That’s the response Kevin Akeroyd, the CEO of Cision, gave in an interview when asked to describe the most difficult position to hire for in the C-Suite. The role? Chief Marketing […]
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The Who, What, Where, Why, and When of the CCPA

what-is-CCPA

Businesses love acronyms. Lawyers love acronyms. In 2018, the acronym of the year was GDPR. As for 2019’s acronym of the year? That’s easy. The CCPA, otherwise known as the California Consumer Privacy Act. Okay, technically the CCPA was signed into law on June 28, 2018, but that means all the prep (and maybe a […]
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4 Practical Tips On Setting Up Drift For Lead Generation

Drift-for-lead-generation

This post was designed for everyone that is looking to squeeze a little more lead generation out of Drift. As a conversational marketing lead, I’ve been using Drift for a year, doing all the setups and optimizations, I practically live in the tool. During this time, I’ve had the opportunity to observe first-hand data generated […]
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3 Surefire Ways To Get More Views On Your Videos

get-more-views

You know the feeling. You post a fresh pic on Instagram that you spent a ton of time picking out, editing, and coming up with the perfect caption. And boom! The likes start rolling in and you probably look something like this 👇 A wave of euphoria hits while you’re scrolling through all of those […]
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