The Who, What, Where, Why, and When of the CCPA


Businesses love acronyms. Lawyers love acronyms. In 2018, the acronym of the year was GDPR. As for 2019’s acronym of the year? That’s easy. The CCPA, otherwise known as the California Consumer Privacy Act. Okay, technically the CCPA was signed into law on June 28, 2018, but that means all the prep (and maybe a […]
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4 Practical Tips On Setting Up Drift For Lead Generation


This post was designed for everyone that is looking to squeeze a little more lead generation out of Drift. As a conversational marketing lead, I’ve been using Drift for a year, doing all the setups and optimizations, I practically live in the tool. During this time, I’ve had the opportunity to observe first-hand data generated […]
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3 Surefire Ways To Get More Views On Your Videos


You know the feeling. You post a fresh pic on Instagram that you spent a ton of time picking out, editing, and coming up with the perfect caption. And boom! The likes start rolling in and you probably look something like this 👇 A wave of euphoria hits while you’re scrolling through all of those […]
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Why You Don’t Need HTML For Your Marketing Emails


I don’t know about you, but every day I receive hundreds of emails. I just want to start by saying — this is not an “email is dead” post. In fact, email marketing is alive and well. As we saw in our State of Conversational Marketing, email isn’t just sticking around — it’s growing. It’s […]
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