Why You Shouldn’t Hire For Cultural Fit

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Editor’s Note: This article was first published by Inc. here. I was talking to someone the other day, and he asked me what I thought about the idea of “hiring for cultural fit.” The problem with hiring for cultural fit is that people tend to only hire people who look and sound like them. But the culture […]
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Red Seal Recruiting Shortened The Process Of Booking Meetings From A Couple Of Days To A Few Minutes With Chatbots. See How They Did It.

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Kael Campbell is the President of Red Seal Recruiting, a firm that sources talent for companies hiring in the trades, construction and manufacturing industries. Their prospects and clients span the United States, Canada and beyond – which means this west-coast based business has to serve multiple time zones on any given day. How Drift Helped Kael […]
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These Are The 15 Skills You Need To Land Your Next Marketing Gig

Marketers of the future: agile, digitally-savvy, customer-centric change-drivers. It’s a mouthful, sure. But, according to a recent survey, it might also be the best description of marketing hires in the next five years. The Economist Group and Digital Marketing Institute (DMI) recently released a report examining the future of and intersection between talent and technology […]
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Use These 3 Strategies To Win More Customers In 2020

Use These 3 Strategies To Win More Customers In 2020

2020 is here, and I’ve got good news and bad news for you: you’re probably using an outdated sales strategy. Because if you’re still doing what worked in the last decade, then you’re basically handing the competition your lunch (and let’s be real, your commission). Here’s why. Your customers can learn 80% of what they […]
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